Made in Charlotte, NC
BUILT-IN DRY STORAGE. BUILT FOR MORE.
Cold drinks. Dry gear. One trip.
- IGBCBear-resistant
- 100-DayGuarantee
- FreeShipping over $99
Halloween Black & Orange Special
Black & Orange.
15% off.
Our two spookiest colors, Black and Desert Orange, are 15% off on every cooler size. Cold drinks. Dry gear. One trip. Ends Saturday night.
Deal ends in
How the Halloween deal works
- What’s on sale: Black and Desert Orange colors of the IC30, HUB 40 GO, HUB 50, and HUB 70 coolers.
- How you get it: Add a Black or Desert Orange cooler to your cart. The 15% comes off automatically at checkout. No code needed.
- Not included: other cooler colors, Gameday colorways, bundles, The RACK, CANs, KITs, accessories, apparel, and gift cards.
- When it ends: Saturday, October 31, 2026 at 11:59 PM Eastern. Can’t be combined with other discount codes.
Holiday gift shop
Gifts for every GOAT on your list
Effortless Organization & Versatility
See how it worksOne system for cold drinks and dry gear
It’s time to ditch the cluttered vehicle, wasted space, and the nagging feeling that you’ve forgotten something crucial. The GOAT HUB combines gear organization and cooling in one seamless system, so you’re prepared with quick, organized access to all your essentials.
1. Easy-Grab Gear CANs
2 CANs on the HUB 40 GO, 4 on the HUB 50 and HUB 70:
- Clear housing for instant visibility
- Water and dust-resistant with easy-clean design
- Modular design for customized organization
- Seamless integration with GOAT RACK and HUB
Stay organized and prepared for any adventure, big or small.
2. GOAT RACK System
The ultimate home base for your gear:
- Holds up to eight GOAT CANs
- Rotomolded Hardcase™ construction
- Stable design with non-slip feet
- Portable for use at home or on-the-go
- Customizable arrangement for personalized organization
Transform your gear storage into a launchpad for adventure.
3. Detachable Quick-Stash Cargo Net
Instant access meets secure storage:
- Rapid retrieval for frequently used items
- Flexible storage for oddly shaped gear
- Secure hold even in rough conditions
- Easy to detach and clean
- Versatile use on HUB 50 or standalone
Keep essential gear at your fingertips, always within reach.
4. Commercial-Grade Cooling Performance
Freeze Frame™ insulation technology redefines temperature control:
- All-weather performance for extreme heat or cold
- Extended cooling capacity for multi-day adventures
- Versatile: keeps cold things cold and hot things hot
- Superior insulation minimizes ice or heat loss
Experience climate-controlled confidence in every environment.
5. Pre-Packed Adventure KITs
Expert-curated gear for instant readiness:
- Activity-specific designs for various scenarios
- Premium gear from trusted brand partners
- Perfectly sized for GOAT CANs
- Comprehensive packing eliminates guesswork
- Option to add a CAN for complete solutions
Focus on the adventure, not the prep work, with GOAT KITs.
1 of 5
See it in action
How GOAT works
The one to start with
HUB 40 GO
399.99
The rolling cooler with built-in dry storage. Cold drinks and organized gear — in one trip.
What's included
- HUB 40 GO rolling cooler
- 2 dry-storage CANs
- Wheels + pull handle
Pick your colorway on the product page.
HUB 40 GO
Pick your color
11 colors · 399.99 · 2 CANs included
Redshirt Red
Shop this color →
Carolina Sky Blue
Shop this color →
Desert Orange
Shop this color →
Bootleg Blue
Shop this color →
Goal Line Green
Shop this color →
Royal Purple
Shop this color →
Kick Ass Pink
Shop this color →
Sand Dune
Shop this color →
Gravel Gray
Shop this color →
White
Shop this color →
Black
Shop this color →
Find your fit
COMPARE YOUR GOAT
Pick by how you'll use it. The cooler holds your drinks and ice. HUB models also come with removable CANs, our dry-storage bins for food, gear, and anything that should stay dry.
 IC30 |
 HUB 40 GO |
 HUB 50 |
 HUB 70 |
|
|---|---|---|---|---|
| Best for | Day trips | Tailgates | Weekends | Big groups |
| 12 oz can capacityWith minimal ice | Up to 40 cans | Up to 44 cans | Up to 50 cans | Up to 80 cans |
| Dry-storage CANsRemovable bins | None | 2 included | 4 included | 4 included |
| Carry / roll | Carry | Wheels + pull handle | Rope Carry HandlesWheel Kit optional | Rope Carry Handles |
| Outside (L × W × H) | 20.09″ × 17.58″ × 14.02″ | 27.5″ × 18.13″ × 19.5″ | 30.86″ × 17.29″ × 17.49″ | 36″ × 22″ × 17.9″ |
| Price | 274.99 | 399.99 | 499.99 | 599.99 |
| Shop this cooler | Shop this cooler | Shop this cooler | Shop this cooler |
Day trips
IC30
Up to 40 cans (12 oz) with minimal ice
No dry-storage CANs
Carry
274.99 Shop →
Tailgates
HUB 40 GO
Up to 44 cans (12 oz) with minimal ice
2 dry-storage CANs
Wheels + pull handle
399.99 Shop →
Weekends
HUB 50
Up to 50 cans (12 oz) with minimal ice
4 dry-storage CANs
Rope Carry Handles (Wheel Kit optional)
499.99 Shop →
Big groups
HUB 70
Up to 80 cans (12 oz) with minimal ice
4 dry-storage CANs
Rope Carry Handles
599.99 Shop →
Can capacity is for standard 12 oz cans with minimal ice. Add more ice and you'll fit fewer cans, but your ice will last longer. Prices shown are current store prices. KITs, extra CANs and custom lids are sold separately.
Not sure which one?
Find your cooler in 30 seconds
Answer 5 quick questions and we'll match you with the GOAT that fits how you use it.
Question 1 of 5
Where is it going most?
Question 2 of 5
How many people are you usually packing for?
Question 3 of 5
How long are your trips?
Question 4 of 5
Do you want wheels?
Question 5 of 5
Need to keep gear dry too?
Your match
One cooler. Every plan.
Built for wherever you're headed
Proof, not promises
Built to take a beating
Made inCharlotte, NC
Our story
Built in Charlotte, NC
GOAT BOXCO started with a simple pitch: a cooler that keeps drinks cold and keeps your gear dry and organized. Co-founder Jack Robbins brought the idea to Gary Dickison, who runs a manufacturing shop in Charlotte, and GOAT BOXCO was born.
Today our coolers are made right here in Charlotte, for people who GO AT life — tailgates, deer camp, the lake, the job site and everything in between.
- Made in CharlotteBuilt right here in North Carolina
- Cold + dryIce for drinks, CANs for dry gear
- 100-Day GuaranteeLove it or we'll buy it back
Can KITs from our partners
Bring the gear you need with can kits from our partners
Our field-proven supply KITs are packed with premium gear from GOAT’s partner brands to ensure that you have the right gear for your hunt, the boat, or any other adventure.
Check out some of our most popular kits
Fire Starter KIT
The kit to get your fire going strong and lasting all night long.
44.99
Favorite Flavors KIT
Packed with everyone’s favorite BBQ flavors and a few surprises too. This kit is your ticket to Flavortown!
64.99
Power Boost Plus KIT
Losing power sucks. This kit will keep your devices fully charged so the tunes never have to stop.
99.99
Sun, Bug + Med KIT
The handy essentials to keep you safe – Bug Spray, Sunscreen, Lip Balm, Aloe, Band Aids, Tylenol, you name it.
64.99@goatboxco
SEE IT OUT IN THE WILD
Fresh from our Instagram — tailgates, track nights, and real life with the GOAT.
DU Gala
Logistics Sponsor of tonight's Charlotte Ducks Unlimited Fall Gala.
▶On the road
Truck packed. GOAT loaded. Let's roll.
Camp
This GOAT is headed to camp this weekend. Where's yours headed?
Race day
Tyler Reddick meet & greet at Lowe's Foods in Kannapolis.
▶Anywhere
Load it. Roll it. Take it anywhere.
Tailgate
Be the tailGOAT at your tailgate.
5-year warranty
Coolers are covered for 5 years, accessories for 1. Built to be used hard.
Warranty details100-day guarantee
Take it out and put it to work. If it's not the toughest setup you've owned, we'll make it right.
Guarantee detailsCustom & bulk
Your logo on the lid. Team orders, corporate gifts, and outfitter programs.
Start a custom orderPUT YOUR LOGO ON THE LID.
Corporate gifts, teams, fundraisers, and outfitters — put your logo on a GOAT lid and make it yours. Custom and bulk orders, built in Charlotte, NC.
BEFORE YOU BUY
Yes on HUB coolers. The HUB 40 GO includes 2 dry-storage CANs, and the HUB 50 and HUB 70 each include 4. The IC30 is a straight ice chest without CANs. Prepacked KITs are optional and sold separately.
CANs are water- and dust-resistant with clear sides so you can see what's inside. They keep gear out of ice melt, but they are not rated as waterproof, so don't submerge them.
If your GOAT purchase doesn't live up to your expectations within 100 days of delivery, email info@goatboxco.com with your order number. We'll work with you to make it right, and if we can't, we'll pay for the return. Read the full terms.
Yes. Custom lids are available on the IC30, HUB 40 GO, HUB 50 and HUB 70, with an average turnaround of 15–20 business days. Request a quote.
HUB coolers are made in Charlotte, North Carolina.
Standard returns: within 30 days of delivery, new and unused, in the original packaging. Original shipping and return shipping costs are not refunded. Separately, the 100-Day Guarantee covers you if the product doesn't live up to expectations; in that case GOAT pays for the return. Shipping & returns details.
HUB coolers and RACKs carry a 5-year warranty. CANs and other products carry a 1-year warranty. Warranty details or start a claim.